Bridgestone Tyres meets agencies

The process is underway in Mumbai.

Tyre and rubber manufacturing company Bridgestone Tyres is in the process of meeting agencies. The process is underway in Mumbai. Highly placed sources in the industry have confirmed the news to afaqs!.

Further, it is learnt that the brand team is currently in the process of meeting creative as well as media planning/buying agencies. A few leading creative agencies are already in the fray for the account. In all probability, the creative and media duties will be consolidated with a single parent group that offers both services.

Network Advertising has worked on this account in the recent past; the agency has handled both, the creative as well as media duties for the brand. Apparently, there was no official pitch when the account moved to Network Advertising around June 2011.

Bridgestone Tyres, although present for over a decade in India, turned to mass media communication, including television, outdoor and digital, only recently.

Bridgestone India began as a joint venture between Bridgestone Corporation of Japan (BSJ) and The Associated Cement Companies of India (ACC), in 1996. Today the brand has a vast network of more than 1,000 dealers spread across the country.

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