Windchimes Communications releases e-book on social media

By Biprorshee Das , afaqs!, Mumbai | In Digital
Last updated : October 18, 2012
The e-book that can be downloaded off the agency's website aims to introduce people to social media nuances.

Social media agency Windchimes Communications has a task at hand - to make the sphere it operates in easier to understand to the people at large. After all, everyone is a 'social media enthusiast' these days. Hence, coinciding with the fourth anniversary of Windchimes Communications, the agency has released a social media e-handbook.

Titled 'Social Media - What's the buzz all about?', the e-book has been conceptualised to introduce people to the finer nuances of social media and familiarise them with the latest developments in the space. A reference guide for both, a novice and a stalwart, the e-book is aimed at readers seeking researched and analysed information on social media put in a manner that is simple to understand.

Nimesh Shah

Sandhya Sadananda

The agency's experience in handling social media marketing and online reputation management mandate for brands such as Infosys, Pond's, Lakme and ITC Hotels, among others, has further helped provide theories and information.

The e-book covers a gamut of topics ranging from the basic principles of social media, how social communication differs from traditional forms of communication and new trends like mobile social networking, amongst others. One of the key highlights of the e-book is the theory on the 6C's of Social Media Hierarchy that showcases the increasing prominence of social collectors as crucial building blocks to the changing facets of communication.

The e-book has been put together with inputs by the entire team at Windchimes Communications.

On the launch, Nimesh Shah, head maven, Windchimes Communications, says, "When we started our journey into social media four years back, there was a distinct lack of knowledge and information on the subject. The e-book was born from our desire to make information on social media easily accessible to a wider diaspora - to anybody and everybody who is interested in this wonderful new dimension of communication."

"The e-book is a must read for social media enthusiasts as it will give them an insight into the space as never before by making it as relatable as possible. With this book, we hope to introduce many more people to the joys of social media,"

says Sandhya Sadananda, head maven, Windchimes Communications.

The e-book can be downloaded from the agency's website (

Shah admits that there was a long debate over whether the effort should be monetised or given away as a free download. The latter was decided as the best option. He says that gauging the response to the e-book, further such literature can be worked upon, which can then be suitably monetised.

Interestingly, once a visitor on the agency's website clicks on the download link, he or she is offered a preview of the e-book and must click on a social media platform of his choice to post about the e-book before the automatic download begins. Quite a simple way to publicise a book on social media via social media!

First Published : October 18, 2012
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