afaqs!

Bapi Bit joins Little Lamb Films as a director

By Shibani Gharat , afaqs!, Mumbai | In Advertising | November 02, 2012
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He was working as a freelance director with various production houses.

Bapi Bit has joined Little Lamb Films as director. He was working as a freelance director with various production houses.

Bapi Bit

Bauddhayan Mukherji

Speaking about the appointment, Bauddhayan Mukherji, founder-director, Little Lamb Films, says, "I was looking for a director with similar values and skill set. That's when I met Bapi. I was very impressed with his storytelling skills and that was enough to reiterate the potential he has as a filmmaker. He is indeed a brilliant creative mind and an absolute hands-on filmmaker. If you look at his work, you would be amazed at the maturity and honesty he brings to the table. This gives me an opportunity to partner someone like him. I am super thrilled and really hope this would be a fruitful one."

Bit has been a part of the advertising industry for over 18 years. He started his career at Ogilvy Delhi. In 1995, he moved to Oman to work with Ad Inc. (now DDB Oman) as art director. Subsequently, he moved to Dubai to work with M&C Saatchi. Bit has also worked with the Singapore office of M&C Saatchi. He spent two years with the South Africa-based Whitelink Advertising as creative director and operated from its Dubai outfit as well. While in South Africa, he was responsible for the launch of the Peugeot 206. Some of the brands that he handled in Dubai include Parker, Rover and Holiday Inn.

He returned to India in 2001 and started working with Euro RSCG. In the four and a half years that he spent with Euro RSCG, he worked on brands such as SET Max (the Deewana Bana De campaign) and HDFC.

In 2006, Bit moved to Rediffusion-Y&R to work on brands such as Onida, Indian Oil and Kaya Skin Care. Before he moved out of Rediffusion-Y&R, all of Colgate's brands were being handled by Bit.

In 2009, Bit quit Publicis to join Swastik Films in March 2010, in order to pursue a career in ad-film direction.

Bit says that while working as a freelancer, it was the best time to make his own show reel. In fact at Swastik Films, he was working on TV production for three months but started missing advertising. "I wanted to stick to advertising,"

he adds.

After doing freelance work in ad-film making for over two years, Bit realised the importance of working with a single production house. "You have to be with people who are in the bigger league," he adds.

Bit will now be a part of the four director team at Little Lamb Films.

Of late, Bit has worked on ads for Relispray, Cadbury and McDonald's.

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