Ankur Bose joins Realm Media as president

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | November 06, 2012
Bose will strengthen and help the out of home company to become a full-fledged media, communication and entertainment content agency.

Ankur Bose, former vice-president, Southwest Asia, Cheil Worldwide has been appointed as president of Realm Media. The move will help the out of home (OOH) specialist in its transition into a full service media, communication and entertainment content agency by next year. In his previous position, Bose handled activation, retail, OOH media and digital advertising for non-Samsung accounts and new business acquisition.

Ankur Bose

Yuvraj Agarwal

Bose's mandate will be to create teams and cultivate expertise in consumer activation, shopper marketing, events, promotion and rural marketing, and carry out innovative work that leads to winning international awards and increases client base.

Armed with 15 years of experience in the advertising industry, Bose started his career at JWT (formerly HTA) as copywriter and designing exhibitions from 1997 to 2000. He then had a short stint in event management companies such as Magnum Nexus Events and TIC Event Management group. Later, he joined Lowe Lintas, where he headed the events and promotions division in Delhi for over four years. He also became branch manager of Linterland, looking at potential of rural markets in Kolkata. Bose shifted to Ogilvy in 2006 to head the rural marketing services division in Delhi. In 2008, he was made vice-president and was country in-charge of operations of OgilvyAction (Retail, Live and Outreach).

Speaking about the move, Bose says, "Realm's progressive thinking, aggressive approach and Yuvraj's clarity in vision towards creating a media conglomerate is what convinced me to be a part of this group. I will focus on growing Realm Media as a 360 degree media agency and with time, convert it into a full service advertising agency."

Yuvraj Agarwal, founder and group CEO, Indraksh Media and Realm Media, says, "We believe in chasing excellence, not success. Ankur brings with him the same ideology and mindset. We are certain that with his varied skill-set and experience of leading large agency operations, our goals will be met sooner. In a little over two years, Indraksh has floated four operational entities. Realm Media - a 360 degree media agency; Realm Retail - a top end retail brand identity design and execution company; Realm Digital - an end to end digital media solutions company; and EMM India - a joint venture with UK-based EMM International to offer media management/media audit to blue chip clients nationally."

The company, which offers services in OOH, retail, digital, ATL (above the line) media buying, experiential and shopper marketing, has 12 domestic offices and five international offices.

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