Maharashtra Tourism Development Corporation (MTDC) has empanelled 10 agencies over all to manage both media and creative duties for the organisation for a period of one year. The empanelment process began around three months ago and was completed only recently.
In 2010, MTDC's 'Colours of Konkan', a documentary film created out of a creative collaboration between Tailormade Films and Mudra Advertising, won at the 56th National Film Awards. The film was entered under the title 'Lost and Found' and showed the journey of an old bottle, which travels down the coast of Maharashtra and witnesses life in and around the region.
The journey covers the beaches, cities, temples, dargahs, forts, villages and forests of Konkan. The film also showcased unique festivals, culture and customs of the state, folk theatre and the state's cuisine. The concept and idea of the film was by the Mudra West creative team.
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