Focus clinches creative duties of Nomarks

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | November 08, 2012
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The agency will look after packaging design and creative communications of the entire skin care product range of Nomarks.

Focus Circle, the creative and advertising division of Focus, will handle the creative duties of Ozone Ayurvedics' skincare brand, Nomarks. The agency won the Delhi-based brand's account after a multi-agency pitch. Its mandate will be to take care of the packaging design and creative communications for Nomarks' range of products.

The incumbent on the business was R K Swamy BBDO. According to sources, the brand's spends on below-the-line activities are in the range of Rs 50 lakh-1 crore.

Rahool Talukdar

Rahool Talukdar, national creative director, Focus Circle, says, "Working with Nomarks across its entire product line will be an exciting task, as each specific product will need to project its own individual identity and create its own mind space, and also ensure that it stays within the brand approach. Today, the packaging design speaks just as much as the creative dialogue and it is great to work on both aspects of this brand."

The agency's objective will be to create awareness and promote the Nomarks brand in the highly competitive skin care segment in the country. The agency will focus on above the line and below-the-line creative communication for the existing products as well as the four lines of new products to be launched soon.

S C Sehgal, chairman and managing director, Ozone Ayurvedics, says, "We have been aggressively introducing various products across different age groups and skin types in the market. This made it imperative for us to associate with an agency which understands and connects with the respective target group. We are excited to partner with Focus Circle and look forward to create a distinct identity for our various products, keeping in mind the essence of the brand."

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