DS Group appoints Everest Brand Solutions for Catch spices

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | November 09, 2012
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The new business will be handled by the Delhi office of Everest Brand Solutions. IBD India is the incumbent agency on the account.

Everest Brand Solutions has been appointed as the creative agency by the DS Group to handle its Catch spices business. The win follows a multi-agency pitch that also involved agencies such as McCann Erickson, Publicis Capital, Contract and Percept H.

Dhunji S Wadia

The new business will be handled by Everest Brand Solutions' Delhi office. IBD India is the incumbent agency on the account. While the size of the account could not be confirmed at the time of filing the report, the budget is expected to be substantial.

Commenting on the win, Dhunji S Wadia, president, Everest Brand Solutions, says, "We were given a very detailed and specific brief. This helped the team in terms of addressing the issues and working on interesting creative solutions."

Talking about appointing Everest, O P Khanduja, associate business head, DS Group, says, "Amongst the various agencies pitching for this account, the approach of Everest Brand Solutions was most balanced across all categories and it has been very enthusiastic about getting this account. We feel the agency will put in the necessary effort to come up with the required creative and strategic initiatives to generate the desired impact for our brands in the market."

The Catch spices business is a part of the foods division of the DS Group. It includes Catch kitchen spices and Catch sprinklers. The brand is a key player in the kitchen spices and table top segments. The company is aiming for major growth and expansion in the business.

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