With Diwali around the corner, Tata Sons-owned retail chain Croma went through the streets of Mumbai to thank its customers for their faith in the brand in its latest initiative, the 'Moments of Joy Van'.
When a person pushed the button, a dispenser on the side threw out a little packet of joy that depended on the person pressing the button. Children got a pencil holder or chocolates, while ladies got packets of diyas for Diwali decorations, and likewise.
The van also had many special gifts like headphones, pen drives and other electronic items.
Joshi adds, "The gifts may or may not be a Croma product. But the important thing we need to tell is that we do not take our customer for granted."
When asked if the campaign aimed to promote sales during Diwali, Joshi reiterated that Croma is confident about its sales and this campaign had no strings attached to it, other than to reach out to its customers.
The multi-brand retail store has been offering schemes like SBI 'Cash Back scheme', 'Bundled product' and 'Touch Feel and Try' to its customers to ensure that it retains them and is at a comfortable position in the retail selling market.
With over 80 Croma stores across the country, the retail chain, launched in 2007, offers more than 6,000 products in over eight categories that includes phones, cameras, computers, entertainment, home appliances, kitchen appliances, gaming and accessories.