Karbonn, Sony Mobiles get noticed in India: TMI survey

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | November 14, 2012
Since July this year, Sony Mobiles has been grabbing at least four slots in the Handset Hotlist survey of The Mobile Indian.

A few months ago, who would have thought that Indian handset player Karbonn Mobile would challenge the dominance of well-established MNC handset players for a place in the minds of Indian consumers. But now, according to the monthly Handset Hotlist survey of The Mobile Indian, for the first time since the survey was published in June 2011, an Indian brand (Karbonn A21) has occupied the first position.

The Mobile Indian

According to the data collected by a study of online preferences of over one million people who visited the website (www.themobileindian.com) in October this year, the most searched for smartphone in India is Karbonn A2, which is based on Android ICS.

This is a remarkable achievement for Karbonn, whose phones failed to figure for a full 12 months since the Handset Hotlist was introduced in May 2011. It first appeared in the list in June 2012 - straight at No. 2 - with Karbonn A9.

Apart from Karbonn, Sony Mobiles has also embarked on a rapid growth path as five of its latest smartphones have featured in the list of top 25. Since July, Sony has been grabbing a minimum of four slots in the Handset Hotlist survey.

Commenting on the survey, a spokesperson of The Mobile Indian says, "Right timing, aggressive pricing and a steady flow of new products since September, when it started selling its smartphones and tablets under the Karbonn Smart brand, seem to be paying off for Karbonn."

The spokesperson further adds, "Another trend that is being witnessed in India is the rise in demand for smartphones with at least four-inch screen size. If the price is within their grasp, that's what consumers would like."

In this month's survey, 14 of the 25 handsets featured in the Handset Hotlist have a screen size that is four inches or bigger, and seven of those smartphones are from Indian players.

Nokia's Asha 311 was at second position this month, followed by Samsung Galaxy Y Duos Lite.

Also, 13 new handsets have made it to this month's Hotlist, three of which are from Karbonn, two each from Samsung and Sony Mobiles, and one each from HTC, iBall, Nokia, Micromax and Spice Mobiles.

The major losers in this month's list were Samsung Galaxy SIII, which lost 15 positions and LG Optimus L3, which fell by 14 ranks. Other handsets that declined are Samsung Galaxy Ace Duos (13 places), Nokia Asha 305 (12 places) and Sony Xperia Neo L (11 places).

In the Handset Hotlist for November 2012, six of the top 25 handsets are from Samsung, five from Sony Mobiles, three each from Nokia, Karbonn and Micromax, two from iBall and one each from HTC, Apple and Spice Mobiles.

The Handset Hotlist Survey (November 2012) is based on a study of online preferences of over one million people who visited the website in October 2012 and searched for and viewed information about mobiles on the site's Handset section, which lists more than 2,000 models.

Top 25 Handset Hotlist for November 2012
Rank OctRank SeptChangeModelPrice (inRs.)3GOSScreen SizeCamera
1naNewKarbonn A2110,000yesAndroid 4.04.55
21-1Nokia Asha 3116,224yesSymbian33
385Samsung Galaxy Y Duos Lite6,990yesAndroid 2.32.82
451Samsung Galaxy S Duos16,900yesAndroid 4.045
561Sony Xperia Miro11,471yesAndroid 4.03.55
64-2Sony Xperia Tipo Dual9,500yesAndroid 4.03.23
7naNewSony Xperia J16,500yesAndroid 4.045
8naNewNokia Lumia 51010,000yesWindows 7.545
9naNewMicromax Superfone A110 Canvas 212,500yesAndroid 4.058
103-7Sony Xperia Tipo9,000yesAndroid 4.03.23
11naNewApple iPhone 5 (16 GB)45,000yesiOS 648
12naNewSamsung Champ Neo Duos C32623,000NoJava2.4VGA
132-11Micromax A87 Ninja 45,600yesAndroid 2.342
14naNewKarbonn A9+9,000yesAndroid 4.045
15naNewKarbonn A7+7,000yesAndroid 2.33.55
16naNewSamsung Galaxy Note II N710034,500yesAndroid 4.05.58
17203Micromax A254,000NoAndroid
1813-5Nokia Asha 3054,295NoSymbian32
1912-7Samsung Galaxy Y Duos7,700yesAndroid 2.33.23
209-11iBall Andi 5c12,999yesAndroid 4.055
21naNewSony Xperia U12,500yesAndroid 2.33.55
22naNewSpice Mobiles Stellar Horizon Mi50012,500yesAndroid 4.055
23252Samsung Galaxy SIII34,900yesAndroid 4.04.88
24naNewHTC Desire X19,800yesAndroid 4.045
25naNewiBall Andi 4.3j10,000yesAndroid 2.34.35

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