143 Socio-economic variables for strategic decisions
From The Mobile Indian
There's a new fragrance in town - Engage!
MA Advertising Outdoor solutions outbid other agencies in the fray to bag the rights for the inside wall branding of Mumbai's Western Railway line (from Churchgate to Virar).
The agency had bagged similar rights for the city's Central Railway line a couple of years back.
"It is a great deal to win, but we will only consider ourselves to be fully successful once we are able to execute the contract smoothly," says Ankit Dabhi, the proprietor of the M A Advertising Outdoor Solutions.
The outdoor advertising company outbid others by Rs 3,50,000. Dabhi, though, refused to divulge the final bidding amount.
The Mumbai based company will have now more than 1000 displays spaces to offer between Churchgate and Virar line for its existing clients and new companies with price range between Rs 2,000-Rs 2,500 per display with all additional charges extra..
With the new contract, the outdoor advertising company has moved a level above with its hands already on the wall branding rights for Central lines on Chatrapati Shivaji Terminus to Kalyan and Chatrapati Shivaji Terminus to Mankhurd on the Harbour line.
Established in 2004, the company began as a local cable advertiser but soon forayed into outdoor solutions.