afaqs!Techafaqs! CampusThe Mobile IndianJobswitchKulzy

JWT wins GRT's jewellery business

The agency's Chennai branch that already handles GRT's hotels business will work on the account.

JWT India has been appointed by the GRT Group to handle the communication duties for its entire jewellery business.

JWT
GRT Jewellery

The agency's Chennai branch will handle the account. In fact, for JWT Chennai, this win is a consolidation exercise of sorts as the team already handles the group's hotels business.

The brand team was on the lookout for a communications partner with a pan-India presence and an understanding of today's jewellery consumer. JWT's network presence and long-term association with brands like the DTC (Diamond Trading Company) helped it clinch this win.

The GRT Group is a well-diversified business group with interests in several areas including hospitality, agriculture, education, trading and non-conventional power. Currently, the group's jewellery business is well established in Tamil Nadu's retail market and is rapidly expanding operations to other South Indian states as well.

JWT Chennai's clientele includes names like MRF, Univercell, GRT Hotels, Tamil Nadu Mercantile Bank, TI Cycles, Dalmia Cements and Renuka Builders, amongst several others.

For the record, JWT India, a WPP company, currently operates through offices in six cities. Some of the agency's blue chip clients include Airtel, Aditya Birla Financial Services, Bharti Retail, PepsiCo, Frito-Lay, ITC, Godrej, Hindustan Unilever, GSK Consumer Healthcare, Hero Moto Corp, Ford, Nike, Nestle, Nokia, Pizza Hut, UB, Kingfisher, Kellogg's, TISCO and Exide.

Follow afaqs!

Have a look at the winning agencies' work portfolio for Digital Agency Awards 2014.
Major stories over the last 30 days
© 2014 afaqs!

Daily NewsLetter

Related Stories

Shaadi.com appoints JWT India as its creative agency
Bates and JWT hold the baton for India at the MAA Globe awards
JWT wins Multi Commodities Exchange of India business
Business over coffee: Starbucks aligns with JWT in India
JWT bags Titan's fragrances business
JWT wins Louis Philippe business
JWT Chennai wins RmKV Silks business