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Bang in the Middle enters Kolkata

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | November 21, 2012
After establishing presence in Gurgaon, Chicago and New York, the communication agency has now entered West Bengal.

Bang in the Middle, the six month old communication agency led by Prathap Suthan and Naresh Gupta, has recently announced its entry into the Kolkata market.

Meenakshi Sen

Prathap Suthan

Naresh Gupta

The newly launched agency will provide traditional above the line advertising, below the line solutions, web advertising, online marketing and digital media communication solutions to its clients. It has roped in an impressive roster that includes clients such as Dulux, VEEN Waters, Vimal, BigFlix, Hawktrack, Fabulloso, iYogi and Prestival.

In Kolkata, Bang in the Middle has partnered with Meenakshi Sen, who comes on board as managing partner. Sen is a former model and shares a long association with the advertising and media business. She says, "I am super excited to bring Bang in the Middle to Kolkata. Kolkata has not been getting the attention it deserves from communication companies as a whole. Barring one or two agencies, I would think Kolkata gets back handed treatment. Along with scaling up regular advertising opportunities, I believe that digital marketing also has enormous potential for the brands of Kolkata. New avenues are calling Kolkata, and we better listen to them."

Bang in the Middle expects Kolkata to become a very important market in the coming months.

Prathap Suthan, managing partner and the chief creative officer, Bang in the Middle, says, "Kolkata has some great brands that need fresher solutions, both traditional and digital. Whether we like it or not, the world of advertising, marketing and communication is stepping outside traditional boundaries along with the help of technology. The world is no longer limited by geography and every market of the world is accessible and open to even local businesses through the web and online advertising. I also have the pleasure of returning back to a city that gave me great memories, beautiful opportunities and some wonderful campaigns."

Bang in the Middle will offer its full suite of services to the clients in Kolkata and help open up global markets.

Naresh Gupta, managing partner and chief strategy officer, Bang in the Middle, says, "Kolkata can add significantly to our growing band of clients. We believe digital marketing solutions work very well for the growing ambitions of home grown brands today, and along with our communication expertise, we can offer highly relevant brand solutions."

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