Real estate player Tata Housing Development Company has awarded Social Wavelength the mandate to handle its social media duties. The company evaluated other agencies' credentials as well.
Tata Housing, a developer of premium and luxury projects in the country, plans to leverage the digital medium to be more accessible to Indian consumers and hence, its foray into social media. The sole objective behind the focus on social media is to increase the share of voice to enhance consumer connect.
Tata Housing has planned a 360-degree communication perspective that involves building pages on social networks, mobile apps and other social utilities.
Dash reveals that Social Wavelength's approach and suggestions matched the company's objectives very closely and Tata Housing hopes to connect better with its customers with the agency's strength, expertise and experience.
In a press statement, Hareesh Tibrewala, joint chief executive officer, Social Wavelength, says, "We are delighted to be working with Tata Housing, which has built a strong brand reputation both in India as well as abroad. We believe Tata Housing's social media presence will help set the nation's real estate agenda of promoting premium lifestyle."