Komli Media to expand Twitter presence

By afaqs! news bureau , afaqs!, New Delhi | In Digital | November 30, 2012
The digital media company has partnered with the micro blogging and social media channel to launch Promoted Products in Southeast Asia.

Digital media technology platform Komli Media has associated with Twitter to oversee the micro blogging and social media company's Promoted Product suite for advertising sales in Southeast Asia. Komli Media will also create and expand the presence of Twitter in the regional market of Singapore, Malaysia, Indonesia, Thailand and the Philippines.

Shailesh Rao

Akshay Garg

Komli Media plans to conduct a series of education and training programmes for agencies and large advertisers. An exclusive sales team will focus on Twitter's advertising products which offer solutions such as promoted tweets, promoted accounts and promoted trends that are available to marketers in the US, UK, Japan and Latin America.

Shailesh Rao, vice-president of international revenue, Twitter, says, "We're really excited to be working with Komli as we enter into Southeast Asia, which is one of Twitter's fastest-growing markets. We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers. Working with Komli gives Twitter a strong partner with a footprint throughout the region."

Akshay Garg, vice-president, international and managing director for SEA, Komli Media, says, "We are really excited to partner with Twitter. Together, we will offer marketers new and relevant opportunities to engage audiences in Southeast Asia and drive brand value. Social media growth in this region is among the highest in the world and Twitter is one of the most recognised and utilised platforms in our region."

Meanwhile, Matt Sutton, GM Engage, who runs Komli's social media business unit, says, "We're witnessing huge user growth on social media platforms in the SEA region. No surprise then that the research suggests majority of our consumers consult social media before making purchases. Twitter's entrance is a major opportunity for advertisers in the region to expand their social media marketing options."

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