Dentsu Media has won the media mandate for Securities and Exchange Board of India (SEBI). In a closely contested pitch, SEBI had formally invited agencies and later shortlisted 13 agencies based on certain criteria privy to the regulatory body. It had invited expression of interest (EoI) for the media pitch in April.
Confirming the news, Divya Gupta, CEO, Dentsu Media, says that the pitching process has been going on for some time since SEBI has a rigorous assessment process. "We were one of the agencies which qualified. Each of us was given a brief to which we had to respond," Gupta revealed.
Although the exact size of the business was unknown at the time of filing this report, sources say it is quite large. Being a national regulatory body, the media mandate will encompass pan India communication cutting across different demographics.
SEBI was created in 1992 to protect the interests of investors in securities and to promote and regulate the securities market and any other connected areas in the country. Although based in Mumbai, SEBI has regional offices in New Delhi, Ahmedabad, Chennai and Kolkata to cater to the four regions. Its responsibilities comprise looking into issues of securities issuers, investors and the market intermediaries.