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Preeti Arora to lead marketing in Dunkin' Donut

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | December 20, 2012
With 10 years' experience, Arora moves in from Future Brands, where she led the group's Biba and Secret Temptations brands.

Jubilant Foodworks has appointed Preeti Arora to head the marketing and new product development division of Dunkin' Donuts India. Arora, who joined recently, was with Future Brands as group head, brand, for Biba and Secret Temptations for three years before joining the globally known doughnut brand.

Preeti Arora

Armed with an experience of 10 years in business start up, brand conception, brand management and full-fledged marketing, Arora has earlier worked with Myntra.com (associate director) for a year, Gypsy Bags & Lifestyle (founder and director) for three years, Hyundai Motor India (senior officer, marketing) for two years and Daimler Chrysler India (management trainee, marketing and communication) for about a year. She graduated in English Literature from Delhi University and has an MBA from Symbiosis Centre for Management Human Resource Development (SCMHRD), Pune.

Arora says, "I look forward to establishing Dunkin' Donuts as one of the most consumer focused and engaging brands in the category."

Dev Amritesh, president and COO, Dunkin' Donuts India adds that Arora brings on board the skill sets and experiences which the brand needs right now.

Dunkin' Donuts is part of the US-based Dunkin' brand launched in 1950 to offer coffee and baked products. It has presence in 30 countries with 10,000 outlets and is operated on a franchise basis. The brand clocked US$6.4 billion in global sales in 2011.

In India, the brand was launched earlier this year through a joint venture with Jubilant Foodworks. Dunkin' Donut outlets, which are currently limited to Delhi-NCR, intend to expand with 100 more stores across the country in the coming five years. According to media reports, Jubilant Foodworks has invested Rs 12 crore to open 10 outlets in the first year. Further, Rs 9 crore has been put in to establish a research and development unit and factory in Noida.

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