afaqs!

Dainik Bhaskar to launch second edition of Mosaic

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | January 14, 2013
Mosaic 2012 will feature the creative campaigns of India's leading agencies.

Dainik Bhaskar has started work on the second edition of its coffee table book, Mosaic.

Mosaic

The book is a compilation of the best of print campaigns of the year and was a huge success in its first edition. Mosaic 2012 is being curated by afaqs! as a partner for the second consecutive year.

Dainik Bhaskar has started inviting entries for selection of the campaigns and the last date for sending entries is January 25.

Sudhir Agarwal

Sudhir Agarwal, managing director, DB Corp, says,"Mosaic illustrates the way the print medium has been used with a significant impact to deliver on brand promise and is a ready reference for professionals practicing the art for the possibilities in the print category."

He adds that the response to the book has been tremendous and more than 9,500 copies were downloaded in addition to the 4,500 physical copies circulated to agencies and marketing organizations. A few copies have, in fact, been forwarded by some of the agencies to their global counterparts as a reflection of Indian work.

Mosaic 2011, the first edition of the book, had more than 125 pages that featured the best print campaigns of around 70 brands created by 23 leading creative agencies of India, including Ogilvy India, McCann Erickson, Lowe Lintas & Partners, JWT India, Draftfcb Ulka, Taproot, Grey, Leo Burnett India and BBDO India. Every agency's set of work was accompanied by a commentary of a creative leader of the organization explaining the thought behind the campaigns.

The book also contained comments from leading media experts on their five favorite ads from the 123 ads printed, and what made them choose those.

Some of the leading brands that were featured in the book were Mercedes, Audi, Levis, Killer Jeans and Centre Fresh.

This year, more than 30 agencies are expected to have their work featured in the book.

Dainik Bhaskar is one of the leading print media organisations that publishes eight newspapers with 65 editions and 199 sub-editions in four languages across 13 states of the country. Its flagship brand, Dainik Bhaskar, was established in 1958.

Divya Bhaskar and Saurashtra Samachar have a combined average daily readership of 19.60 million, making it one of the most widely read newspaper groups. It has a huge presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttarakhand, Delhi, Gujarat, Maharashtra, Jharkhand and Jammu.

Some of its other brands are Dainik Divya Marathi, Business Bhaskar, Dainik Bhaskar Gold, Dainik Bhaskar Star and DNA.

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