Panasonic has initiated an out of home campaign to advertise its hot and cold air conditioners. The campaign has been executed in Tier I and Tier II cities of Uttar Pradesh and Rajasthan as well as in Delhi.
The campaign is spread across large format billboards, gantries, wall wraps and mobile vans. Ithas beenexecuted by Percept Out-of-Home, the outdoor arm of Percept.
Rajneesh Bahl, business head, outdoor, Percept Out-Of-Home, says, "Panasonic wanted to do something unique, create excitement about its product on ground and generate curiosity."
Panasonic began operations in India in 1972 and currently has over 12,000 workers. It has several sister companies such as Panasonic Appliances, Panasonic AVC India, Panasonic Energy India, Panasonic Carbon India and Anchor Electricals.
Percept Out-of-Home was founded in 2003. It has three sub-verticals - Percept Outdoor, Percept Retail and Percept Rural.