Social Wavelength has bagged the social media duties of Globus, the fashion retail brand which is a part of the Rajan Raheja Group, following a multi-agency pitch.
Globus plans to leverage social media to amplify the brand and increase brand loyalty. It also intends to use social interactions to gain better insights into consumer behaviour and co-create products by using social networks, mobile apps and other social utilities.
Vinay Nadkarni, managing director, Globus, says, "We are a pan India youth fashion brand with a very active customer base in the 16-24 years age bracket. This is exactly the audience that is very active on social networking sites. We have identified social media as a key business driver for our brand."
Social Wavelength has apresence in Mumbai, Delhi, Chennai and Bengaluru.
Globus, meanwhile, is present through 35 stores across 22 cities.