Brand Owner's Summit: Ready to learn from brand gurus?

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | January 18, 2013
The summit will be held on February 8-9 at Core-AMA Management House in Ahmedabad. The event will be a platform to spread the mantras of branding and learn branding truths from brand owners, experts and custodians.

Heads up, all you brand enthusiasts. A multi-city event that will serve as a platform to spread the mantras of branding and enhance the values of ideas, products and enterprise is in the pipeline.

Brand Owner's Summit

Called Brand Owner's Summit, the event will be held on February 8-9 at Core-AMA Management House in Ahmedabad. After Ahmedabad, Brand Owner's Summit will be scheduled across the country, including metros such as Mumbai, Delhi, Chennai and Kolkata.

Further, to celebrate and commemorate the success of brands and their brand gurus, a felicitation night will be held on February 8. It will be a celebratory dinner in honour of all those who dared to dream big and ensured their dreams turned to reality.

Event speakers include Piruz Khambhatta (Rasna), Darshan Patel (Vinni), Achal Bakeri (Symphony), R S Sodhi (Amul), Vishal Mehta (InfiBeam), Ganesh Nayak (Zydus Cadila), Anghshu Mallick (Adani Wilmar), Jitendra Chauhan (Jade Blue), Santosh Desai (Future Brands), Pushpinder Singh (Saints & Warriors), Max Hegerman (JWT) and Mahesh Murthy (SeedFund). Joining them will be domain experts who will also share their learning.

The Ahmedabad leg of the event will be attended by owners of both established as well as upcoming businesses, CEOs, CMOs, marketing and advertising professionals, product managers, branding and planning experts, key stakeholders from the government, investors and entrepreneurs.

Brand Owner's Summit will focus on learning 'Branding Truths' from the vast experience and knowledge of professionals who have successfully added value to their respective ideas and business ventures through branding.

Day One of the event will begin with a session on the branding of Gujarat itself, followed by a panel discussion by Bakeri, Patel, Nayak and Khambhatta on how one can best harness the power of branding. The experts will share examples of brands that have stood the test of time and left a mark in the world of marketing. Other sessions will present insights on building a successful global brand and social media branding.

Day Two will see 'New Age Brand Gurus' share their experiences of how consistent efforts in branding spurred their ideas to create new brands; this section will include presentations by Mallick, Mehta and Chauhan. Later in the day, Singh and Murthy will speak about the power of storytelling and about branding through the eyes of an investor, respectively.

All in all, Brand Owner's Summit promises to offer a unique opportunity to observe, interact with, learn and seek directions from some of the most respected brand owners, who will congregate on a single platform. They will share, analyse and celebrate success through branding.

Watch this space for more details.

(The event is presented by afaqs!. More details can be availed from the event website

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