afaqs!

JWT's Sachin Das Burma quits

By Rashmi Menon , afaqs!, New Delhi | In Advertising | January 18, 2013
Burma puts in his papers after a six-year stint at the agency's Delhi office.

Sachin Das Burma, vice-president, creative, JWT, has put in his papers. Burma, who was with the agency's Delhi office since 2006, is taking a break and is undecided about his plans.

Sachin Das Burma

Burma had joined JWT from Bates India (now Bates 141) as creative director. During his stint at JWT, he worked on brands such as Slice, Mountain Dew, Mirinda, Hero CBZ Xtreme, HeroKarizma, Hero Splendor NXG, Airtel, Iodex and Timex, among others. He was also part of the relaunch of Hero CBZ Xtreme, launch of Slice Aamsutra, Airtel Money and Airtel music campaigns.

Speaking to afaqs!, Burma says, "JWT being a huge agency, it helped me learn a lot from so many interesting people around, which I am sure will be of great help in my journey ahead."

Asked about what he has in mind, Burma says, "If I decide to continue in advertising, I will look to team with some like-minded individuals who are willing to change the 'money game' that advertising has become now, to the 'game of ideas'. Of course, money is important, but I believe good ideas will always bring great money. I also intend to learn a lot about the digital medium."

However, if this doesn't materialise, Burma says that he will get into a film production house, learn directing or write a script.

Burma began his career from Ushak Kaal, a Delhi-based advertising agency in 1996. From there, he moved to Contract Advertising in 2000. A few years later, he shifted to Bates India where he worked on brands such as Nokia, Carrier, Indian Airlines and Hyundai.

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