Sachin Das Burma, vice-president, creative, JWT, has put in his papers. Burma, who was with the agency's Delhi office since 2006, is taking a break and is undecided about his plans.
Speaking to afaqs!, Burma says, "JWT being a huge agency, it helped me learn a lot from so many interesting people around, which I am sure will be of great help in my journey ahead."
Asked about what he has in mind, Burma says, "If I decide to continue in advertising, I will look to team with some like-minded individuals who are willing to change the 'money game' that advertising has become now, to the 'game of ideas'. Of course, money is important, but I believe good ideas will always bring great money. I also intend to learn a lot about the digital medium."
However, if this doesn't materialise, Burma says that he will get into a film production house, learn directing or write a script.
Burma began his career from Ushak Kaal, a Delhi-based advertising agency in 1996. From there, he moved to Contract Advertising in 2000. A few years later, he shifted to Bates India where he worked on brands such as Nokia, Carrier, Indian Airlines and Hyundai.