New Delhi-based Hindi daily National Duniya has decided to merge some of its supplements with the main issue, while others have been slimmed down.
The newspaper's Sunday magazine, which was a 48-page pullout, will no longer be in a magazine form but will be a 4-page broadsheet along with the main issue, with the same content. Its other supplement, Young March (for the youth) that came every Monday and Bachchon ki Duniya, which came every Thursday, will be merged and will come out every Thursday in tabloid size.
Bachchon ki Duniya was introduced in August, 2012.
Indradhanush and Humsafar (for women), the pullouts which came every Tuesday and Wednesday, respectively, have been merged with the 16-page main issue. Healthcare supplement Kayakalp, a weekly supplement that came out every Friday, will also be carried in the main issue.
Also, Rangoli, a Bollywood-centric weekly pullout that came out every Saturday, will now be a 4-page supplement. Earlier, it was an 18- page pullout.
According to sources close to the development, by merging the supplements with the main issue and slimming down the others, National Duniya will save about Rs 14 lakh per month. "And there will be no apparent revenue loss as no ad revenue was generated through these supplements," says the source.
The source adds that the daily's circulation has dipped to almost half now. While the circulation of National Duniya was more than 80,000 copies when the daily was launched, it now stands at 45,000 copies.First Published : January 25, 2013