George will, however, continue to lead the HP business, a key client of RAPP India. The additional roles will be effective from this month. Both will continue to report to Tribal DDB and RAPP India president, Venkat Mallik.
Bagchi says that the agency has a strong presence in the western market and with improved digital skill sets, it will now focus on the development and growth plan for its southern operations, being serviced by its Bengaluru office. "Our focus was to build the agency in Mumbai last year. Although we had operations in Bengaluru, it was in the back of our mind. This year onwards, we intend to grow the southern market," he adds.
George says that given RAPP's legacy in the data analytic space, combined with its media-neutral offering, clients across verticals will find its proposition a compelling one.
Mallik says, "The new structure with expanded roles for Bijoe and Saugata will help us leverage their skills better and build on the progress we made in 2012. This year should see us deepening our capabilities and delivering higher quality business and creative solutions for our clients."
RAPP and Tribal DDB are part of the DDB Mudra Group and the Omnicom Group Worldwide.