ICICI Securities, the integrated securities firm, has launched an animated YouTube campaign for its portal ICICIDirect.com, to educate users on how to attain their financial goals. The campaign highlights two animated characters, Gyano and Mobo, who work out financial solutions for consumers and help them realise their dreams.
The video also promotes a Facebook app which redirects to a game called 'Virtual Stocks' where Facebook visitors who 'like' the page can experiment, experience and learn stock market during live trading hours in a safe environment, thereby eliminating all possibilities of monetary loss.
The idea is to help people understand investments and give them a tool to plan their needs. Additionally, ICICIDirect will also update their Facebook page with important financial news developments like policy decisions, inflation and Budget (https://www.facebook.com/idirectmoneymanager/app_305409606247739).
The campaign will also be promoted on Twitter and Facebook to engage with ICICI's growing audience of followers interested in investor education.
Over the past few years, ICICIDirect has been focusing on investor education through its classroom based training programmes at ICICIDirect Centre for Financial Learning across 45 Indian cities as well as online tutorials.
Speaking about whether ICICI Securities plans to support this activity on TV, print and radio, Arora says that based on the success of social media, other opportunities will be evaluated.