DDB MudraMax ropes in Deepak Trikha as VP, experiential

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | February 12, 2013
With more than a decade's experience in on ground marketing, Trikha has shifted from the brand side to agency. He moves in from Sistema Shyam Telecom.

DDB MudraMax has appointed Deepak Trikha as vice-president, experiential. He will be based in Delhi and will report to Mandeep Malhotra, president, DDB MudraMax.

Deepak Trikha

Trikha moves in from Sistema Shyam Teleservices (MTS), where he was working as assistant general manager, marketing communication. He was responsible for strategy and execution of marketing campaigns for MTS's telecom products and services.

Speaking on his appointment to afaqs!, Trikha says, "My mandate is to strengthen brand equity of Kidstuff that has a legacy of being a pioneer brand in the consumer activation and promo marketing space. My endeavour is to bring in the culture of innovation and creativity in whatever task we undertake to make our clients happy. Marketing solutions which are cost effective yet innovative to yield maximum brand mileage to our clients is what I aim to achieve."

Trikha started his career with Kidstuff, DDB MudraMax's promotional and events unit, in 2000 but later shifted to Encompass as AVP in 2002, where he did a stint of six years.

He moved to Sistema Shyam Telecom in 2009.

Speaking about his shift from a brand to an agency, Trikha says, "Somewhere I was missing the challenge which only an agency set up throws at you. Before my stint with MTS, I have always been a BTL marketing professional and have always been on the agency side. I have worked with MTS for four years on branding and marketing communication and this stint has immensely helped me understand brand development and product communication in its totality. I can add much more value to the agency business as a result."

DDB MudraMax is the outdoor arm of DDB Mudra. It comprises of 14 strategic business units under four disciplines - media, OOH, retail and experiential. Some of its clients include ACC, Aircel, Amway, Ashok Leyland, Asian Paints, Birla Sun Life, BPCL, Central Bank of India, Colgate, Fosters, Gillette, Hewlett Packard, Hindustan Times, Hitachi, Huawei, ITC, Johnson & Johnson and Jyothy Laboratories.

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