Ten Indians have made it to the jury panel of the 11th edition of Asian Marketing Effectiveness (AME) award 2013 to be held on May 8-9 at Shanghai, China. The total jury panel comprises 50 members, who will select the best campaigns from two categories - Product & Service and Specialist.
Lakish Hatalkar, vice-president marketing, West Asia, Africa, East Europe and Asia Pacific, Novartis Consumer Health and Rupen Desai, regional president, Lowe+Partners, Asia Pacific - both Singapore-based, and Malaysia-based Rahul Colaco, managing director, Dutch Lady Milk Industries Berhad, are also part of the jury panel.
The AME Awards recognise marketing strategies that are both creative and successful. The two-day festival is a collaboration between Lions Festivals and Haymarket and witnesses participation from marketing, advertising and media industry executives.
The Product & Service categories include Beverages (non-alcoholic and alcoholic); Food Products; Home Furnishing, Appliances, Maintenance & Household Products; Pharmaceuticals, Beauty Products, Cosmetics & Toiletries; Miscellaneous; Other Consumer Products (Including Durable Goods); Cars & Automotive Services; Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants); Financial Services, Commercial Public Services, Business Products & Services; Publication & Media; Corporate Image & Information; Charities, Public Health & Safety and Public Awareness Messages. The Specialist section has 16 sub-categories.