Prasoon Joshi to judge at Andy's

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | February 25, 2013
For the fourth time, Prasoon Joshi, executive chairman and CEO, McCann Group will be a part of the jury at the Andy's Awards. He is the only Indian adman to be in the jury panel for this year's awards.

Adman Prasoon Joshi, executive chairman and CEO, McCann Worldgroup India and president, South Asia has once again been invited to judge the Andy's Awards.

Prasoon Joshi

He will be a jury member at the Andy's Awards for the fourth time and is the only Indian to be a part of the jury panel of the 2013 awards edition.

Speaking about the awards to afaqs!, Joshi says, "Andy's is always a good show. The composition of the jury is also very good as all the members are stalwarts and the industry looks up to them. We get an international outlook there and get to know what people are doing across the globe."

He further adds that Andy's does not have categories so the jury has to review all the creatives that gives us a holistic perspective of what is happening across different genres of advertising.

Joshi's first stint at Andy's was in 2009, and then in 2011 and 2012.

The creatives are judged by a jury comprising of internationally renowned creative directors and awards are given to both single and campaign executions, distinguished by product, service or technique category.

The jury chairperson for 2013 Andy's Awards is Bob Greenberg, chairman, CEO and global chief creative officer, R/GA.

Apart from Joshi and Greenberg, some of the other eminent jury members this year are Jeff Benjamin of JWT North America, Mark D' Arcy of Facebook, Colleen Decourcy of Socialistic, Mark Waites of Mother London, Rob Reilly of CP+B, Mark Tutsell of Leo Burnett, and Tham Kai Meng of Ogilvy, among others.

Joshi says, "One thing that I like about the Andy's Awards is that it is completely non-corporate."

Piyush Panday and Sonal Dabral are some of the other Indian admen who have served as jury members at the Andy Awards in the past.

Andy's Awards was established in 1964 and aims to honour creativity in advertising throughout the world. It has evolved into an international show covering print, radio, television, out of home, direct mail, video/cinema, interactive and other media.

It is a not-for-profit award show where the proceeds go directly to The Advertising Club Foundation, New York to fund its education initiatives. The foundation is committed to supporting and cultivating talent entering the advertising and marketing industry.

Andy's award winners also compete for the Andy's highest honour, the Grandy, where the winner receives a cash prize of $50,000. It also recognises the best student work from around the world.

Some of the previous campaigns that won the Grandy are 'Back to the Start' for Chipotle in 2012, and the 'Response Campaign' for Old Spice in 2011.

The entries for the awards are submitted online through the website and the deadline for this year was January 9. The campaigns eligible for competing at the awards should have been run between February 2012 and February 2013.

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