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Amar Ujala launches My City from Meerut

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | March 05, 2013
The city supplement launched today will cater to the main city of Meerut as well as the adjoining areas including Sardana and Bawana.

The Hindi daily Amar Ujala has launched its city-specific pullout, My City, today from Meerut. The supplement will be distributed free of cost along with the main edition of the newspaper.

The print run of the supplement will be same as that of the main edition, that is, a claimed 85,000 copies. The pullout will carry local news of Meerut as well as the adjoining areas of the city including Sardana and Bawana. The content mix of the supplement will focus on city news including hard news as well as soft news.

Sunil Mutreja

Talking about the new launch, Sunil Mutreja, executive director, Amar Ujala Publications, says, "Meerut being close to Delhi generates a lot of interest locally. Also the city has grown manifold in the last few years, and the kind of development the city has seen needs a lot of space. Therefore we decided to launch My City from Meerut."

The eight-page pullout will largely focus on local advertisers including jewellers, real estate and coaching institutes of the city and its adjoining areas. According to Mutreja, the company has a revenue estimate of about Rs 12 crore in the first year from the pullout. To be distributed daily, My City Meerut is an all-colour supplement.

The FPA (full page ad) rates in My City Meerut will be in the range of Rs 2.5 lakh-3 lakh.

On an average, there will be 20 pages in the Meerut edition of Amar Ujala, of which 12 pages will be dedicated to the main edition that will focus on national and some international news.

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