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OMD and Mindshare India win at Festival of Media Asia Awards 2013

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | March 08, 2013
While Mindshare India bagged three awards for its campaigns for Axe Shower Gel, Slice and Kissan, OMD India walked away with an award for its campaign on Wheel Detergent.

OMD India and Mindshare India together took away four awards between them at Festival of Media Asia Awards 2013. While Mindshare bagged three awards, OMD India walked away with one award.

Winning campaigns from India at Festival of Media Asia 2013

Mindshare's campaign Kissanpur - World's First Crowd Sourced Tomato Farm for Kissan was judged as the best under the Best Event/Experiential Campaign category. Its Seduction in a Bottle campaign for Slice was chosen as best in the Effectiveness Award category, while the MTV VJ Jose Kidnapped campaign for Axe Shower Gel Launch topped in the Best Contribution to a Campaign by a Media Owner category.

OMD India's One Missed Call campaign for Wheel Detergent was chosen as the best campaign under the Best Use of Mobile category.

This year, a total of 117 campaigns from 12 countries were nominated for the awards. Thirty campaigns executed by 12 different agencies were nominated from India, across 13 categories.

The other Indian agencies that were nominated for their work were Lodestar UM, Zapak Digital Entertainment, Vizeum India, Starcom India, MEC India, Maxus, GroupM Dialogue Factory, Times of India, Sakal Group and Bennett & Coleman.

OMD Hongkong bagged the Agency of the Year award, while Mindshare took away the Network of the Year award. 'Million Reasons to Believe in Thailand' was chosen as the Best Campaign of the Year; it was executed by Initiative, a Thailand-based agency, for Coca-Cola.

Leonardo O'Grady, director, ASEAN integrated marketing communications, Coca-Cola chaired the jury. Three Indian judges - Mallikarjunadas CR, chief executive, SMG; Anamika Mehta, COO, Lodestar UM; and Jasmin Sohrabjee, chief executive, OMD India - were part of the jury this year.

The Festival of Media Asia Award 2013 was announced on March 5 at Singapore and the global edition of the awards will take place at Montreux, Switzerland on April 28-30.

The awards were launched in Venice in 2007 and aim to celebrate the best in media thinking and communications across the Asia Pacific region. It offers a chance for the delegates to reflect on the many changes taking place in the region's communications landscape, understand the global trends that are influencing the industry, and learn how prominent brands tackle a region so diverse in culture and reach.

In 2009, The Festival of Media launched a global awards ceremony that is now one of the world's largest advertising ceremonies by number of entries, attracting work from more than 40 countries.

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