Aditya Birla Group's retail chain 'More' meets agencies

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | April 09, 2013
The process is underway in Mumbai.

More, retail chain from the Aditya Birla Group, is currently in the process of meeting creative agencies. The process is currently underway in Mumbai. Market sources close to the development have confirmed the news to afaqs!.


The development is in line with the brand's upcoming growth and expansion plans. As has been reported, More shut down over 100 stores over the past few years. Now, the brand is looking to make a comeback and launch new stores, with the help of an experienced creative agency. With More's focus now bent at both product and communication over the next few months, an image makeover is likely.

Aditya Birla Retail is the retail arm of the Aditya Birla Group, a $40 billion corporation.

Aditya Birla Retail currently has a staff-strength of around 9,000 people. The company ventured into the food and grocery retail sector back in 2007 with the acquisition of a south based supermarket chain Trinethra Super Retail. Subsequently, Aditya Birla Retail expanded its presence across the country under the brand, More.

With the launch of More Megatore, a hypermarket, in March 2008, Aditya Birla Retail forayed into large format retailing, the kind that features both food and non-food products.

More is present in two formats, supermarket and hypermarket. Currently, More operates through over 501 supermarkets and fourteen hypermarkets across India. The brand has presence across Mysore, Vadodara, Indore, Bengaluru, Mumbai, Hyderabad, New Delhi and Nashik.

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