Mann will work closely with Ashish Dabral, CEO, Concept Communications. In an official communiqué, Mann says, "Concept today is at a very important stage of growth. While reinforcing its core strengths in corporate and financial advertising, it also seeks to enhance its brand building and creative capabilities to meet the needs of other businesses."
Mann has about 25 years of experience in advertising and marketing. He has helmed creative teams at Clarion Advertising, Mudra Communications and R K Swamy BBDO during this tenure. A literature post graduate from Delhi University's Kirori Mal College, Mann's work has been applauded by eminent national and international award juries that include Creative Artists Guild (CAG), A&M and AAAI, among others.