Besides this, Kirthiga Reddy, director of online operations and head of office, Facebook India, has been appointed as the new vice-chairman of IAMAI. Reddy takes over from Dhruv Shringi, co-founder and CEO of Yatra.
Anandan says, "I am excited to take over this responsibility at a time when the industry is going through an exciting transition. The digital industry has reached an inflection point and is growing steadily. IAMAI, which has been working persistently towards the growth of the medium, is also growing. We plan to engage and interact more closely with the government to ensure that the online industry registers a balanced growth in the years to come and the internet user base widens."
IAMAI was established in 2004 by leading online publishers. It is a non-profit organisation with the mandate to expand and enhance the online and mobile value-added services sectors. It consists of two segments, the governing council and the executive council.
Nine years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognised charity in Maharashtra. With a membership of 130 plus Indian and MNC companies, with offices in Delhi and Mumbai, the association is well placed to work towards charting a growth path for the digital industry in India.