PitchInvasion New Media, which runs Pitch-Invasion, the online radio show by Anupam Mukerji, better known as the Fake IPL Player, has launched Scoryboard, a tile-based cricket dashboard that gives the user all necessary information about a cricket match at one glance. The interface houses information about an on-going or an upcoming match, players involved in that match and tweets related to that match.
Speaking to afaqs! about the idea behind Scoryboard, Mukerji says that it is the result of an ethnography research into digital cricket content consumption behaviour. The study was done to find out how people are consuming cricket content in the digital space, what they are actually looking for and if there are any unmet needs.
Scoryboard has been exclusively licensed to IBNLive for the duration of the IPL and both the entities are cross promoting each other on their platforms. IBNLive has given Scoryboard prime real estate on its pages, banners on its home page, and the live cricket page of Cricketnext.com.
Besides IBNLive, Flying Machine is also an exclusive sponsor of Scoryboard during the IPL. "They get branding real estate on the product and the choice to drive user engagement campaigns through Scoryboard. Flying Machine's tagline of 'New Cool' fits very well with Scoryboard, which is a new cool way of following cricket," opines Mukerji.
Speaking about the life of the product after the IPL, Mukerji informs that since cricket has a 12-month calendar these days, the product team has planned a tech and feature upgrades roadmap for Scoryboard. "We'd like to extend Scoryboard to other sports and other verticals. We think there's a lot more verticals that this user interface and information architecture can positively impact," states Mukerji.
Fake IPL Player was a cricket blog started by Anupam Mukerji along with the 2009 edition of the Indian Premier League (IPL). It was last updated in August, 2012. After its huge popularity, in March 2010, Fake IPL Player released a book called 'The Gamechangers' in India, coinciding with the third season of IPL, and loosely based on the contents of his blogs. In 2011, Mukerji started Pitch Invasion, an online radio station that claims to provide live cricket commentary with a twist. In 2012, internet and telecom company MTS signed Mukerji as its brand ambassador and released a TV advertisement.