Starting May, visually impaired individuals in India will be able to get their monthly dose of leisurely reading. Titled White Print magazine, the monthly offering is being touted as the India's first English lifestyle magazine in Braille.
The English offering will be launched in the first week of May and will bear a cover price of Rs 30 per copy; annual subscriptions will be available at Rs 300 for 12 issues.
There will also be a reader's contribution column, where they can contribute content about anything that interests them.
The company has tied up with Radio City to promote the magazine on air. She adds, "Radio is one of the most vital mediums, since it is the prime source of information and entertainment for the visually impaired community."
White Print is also present on social media portals such as Facebook and Twitter to reach out to a larger audience.
On how the company plans to monetise it as not many advertisers will be equipped with Braille versions of their ads, Makati says, "Advertising in Braille is something that companies in India have yet not ventured into since traditional print ads are not text heavy and focus more on attractive images and graphics. This in my opinion is a challenge and is also a step forward in the field of advertising. We have approached many brands to advertise with our magazine."
For the first issue of the magazine, Raymond has been brought on board as an advertiser.