SET Max overtakes Hindi GECs, courtesy IPL 6

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 06, 2013
Cricket content on the MSM channel contributed 203 GRPs to the total 248 GRPs that SET Max generated in Week 17.

Ever since the Indian Premier League (IPL) stormed into the Indian television scene in 2008, Hindi general entertainment channels (GECs) have been in a vulnerable state, when the tourney is on. However, this year, the official broadcaster of the event, SET Max, has moved ahead of the top GEC, Star Plus, by 23 points. The overall GRPs of SET Max stand at 248 points (C&S 4+, HSM), whereas that of Star Plus stand at 215 points during the current week, ended April 27. Zee TV stands at No. 2 (191 GRPs), Colors at No. 3 (164 GRPs), Sony at No. 4 (150 GRPs), SAB TV (125 GRPs), Life OK (101 GRPs) and Sahara One (20 GRPs) follow in that order.

Pepsi IPL

How did the IPL contribute to this substantial feat? For one, the tourney was simulcast on three channels of MSM - Sony Six, Sony Six HD and SET Max. Thus, the noise around the cricket tournament was more. Also, Sony Six generated 56 GRPs in the fourth week on IPL Season 6.

The most watched match of the week was the one between Mumbai Indians and Royal Challengers Bangalore, which was held in Mumbai on Saturday, April 27. The match scored 4.2 TVRs in the All India TG, whereas it garnered 4.4 within the HSM.

The prime time TVRs on SET Max averaged at 2.8, while the same for Six and Max put together stood at 3.6 TVRs. Here, prime time includes timeslots between 8 pm and 11.30 pm; however, many matches of the tournament are scheduled on the 4 pm slot.

On the other hand, the ratings of IPL Season 6 can't be compared to the previous seasons due to the substantial changes in the TAM universe, DAS implementation and the simulcast of the tournament. All the three instances were not present in any of the prior five seasons.

For the record, IPL Season 6 had garnered 3.8 TVRs on an average across the first five matches.

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