Shagun TV, India's first 24-hour Hindi wedding entertainment channel, has appointed Aidem Ventures to handle its advertising sales mandate. Launched in April by Noida-based Vertent Media, Shagun TV was aired initially on the DTH platform Videocon and later extended to other DTH players. On the cable platform, it is available in 15 cities, including Delhi-NCR, Mumbai, Chandigarh, Ahmedabad and Jaipur, among others.
Vikas Khanchandani, director, Aidem Ventures, says, "The entire Aidem team is glad to be associated with Shagun TV. With the second phase of digitisation, the TV audience will be able to access diverse content and sampling of such content will continue to witness a surge."
Speaking on the idea behind launching Shagun TV, Arunanjan Jha, MD, Shagun TV, says, "Ten million couples get married in India every year! Marriage is indeed considered one of the biggest celebrations in an Indian's life. The channel carries the same ﬂavour. The Indian wedding industry is estimated to be at Rs 125,000 crore and the number just gets bigger every year. It is for this reason that the largest F&B, apparel, jewellery, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry."
The channel will soon announce its Hindi fiction line up, as its research has shown that Hindi fiction shows manage to build greater traction and a spike in the ratings as soon as marriages are constructed and showcased.
The channel currently features pre-nuptial and post-nuptial programmes, issues and relevant information around marriages. Some such shows are 'Mere Jeevansathi', the prime time show; 'To Baat Pakki', a chat show that focuses on how a prospective groom and bride look forward to leading a life of shared joys, emotions and aspirations; 'Gold n' Beautiful' that features trends and patterns prevailing across India in the wedding jewellery market; and 'Honeymoon Travels' that unravels exotic honeymoon destinations.
For the record, Aidem is an independent advertising sales company offering consulting and marketing services. It has a team of more than 100 trained professionals located across all major media markets in India and enjoys connections with over 3000 advertisers across India.
Aidem is also the exclusive media representative for Mi Marathi, Live India, Sahara One, Sahara Filmy, Economist.com, Eros Now, KBS World, Al Jazeera English (AJE) and other Al Jazeera channels, Lakshyya Entertainment, Get Punjabi, Enter10, Dangal, Jaya TV Network, Sri Lanka Premier League, Clubbing TV and Jukebox.