Inquilab, the Urdu daily from the stable of Jagran Prakashan (JPL), has entered Bihar. The daily was launched from three cities simultaneously on the same day (May 27), including Patna, Muzaffarpur and Bhagalpur.
The three editions will cover all the strategic locations of Bihar and will cater to a major chunk of Urdu readers of the state. They will also cover some of the adjoining districts of Jharkhand.
Mohd. Jamshed Hasam, assistant general manager, marketing, Inquilab, says, "Patna, and Bihar as a whole is a very fertile market for Urdu readership. There is good scope of Urdu publications in the state of Bihar."
The new editions are being promoted through banners, hoardings, leaflets and mobile van activations. The ad rates for the Patna edition is Rs 207 per sq. cm.
For the record, the 73-year old newspaper claims to reach out to more than 6 lakh readers. It covers international, national and local news, business guidance, women empowerment and related issues, career guidance, films and sports. Inquilab has editions in Mumbai, Lucknow, Kanpur, Allahabad, Gorakhpur, Varanasi, Delhi, Meerut, Agra, Aligarh, Bareilly and Moradabad.