Komli Media integrates Facebook Exchange

By afaqs! news bureau , afaqs!, Mumbai | In Digital | June 05, 2013
Facebook's real time bidding platform will be integrated with Komli's own ATOM platform, enabling the latter to gain access to one of the largest pool of audiences on the web.

Expanding its web presence, Komli Media, a leading media technology company, has integrated Facebook Exchange (FBX), Facebook's RTB (Real Time bidding) platform, to Komli's own ATOM platform. The company claims that it's one of the first in the region to do so.

Rahul Bhargava

Prashant Mehta

The development ensures that Komli's performance advertising solutions (Komli ROI) will allow marketers to run retargeting campaigns in an engaging and brand safe environment. Retargeting enables marketers to connect with users who indicate interest in their brand or product. It will also help marketers to leverage on their own data about users and Komli's audience segments to connect with niche audience. The FBX integration will also mean that Komli will have access to one of the largest audiences on the web and strengthen its position as one of the largest digital platforms in the APAC region.

Speaking about the new development, Rahul Bhargava, vice-president and head, products, Komli Media, says, "The FBX integration enhances our core strength in 'performance' advertising for display media. With Komli-FBX integration platform now multiplying opportunities through Facebook RTB inventory, we are confident that marketers will now see greater value with Komli's retargeting and audience segmentation technology for their campaigns."

Agreeing with Bhargava, Prashant Mehta, CEO, Komli Media, says that they aim to introduce better business opportunities through innovative technologies for marketers in India and the APAC region as a whole. "Komli has already started working with a select set of marketers across auto, e-commerce and FMCG and we are seeing strong interest from them in our retargeting solution. This integration, combined with our ability to offer transparent audience segmentation to marketers, puts us at the leading edge of performance marketing in APAC," he adds.

Apart from FBX integration, Komli also has RTB partnerships with other companies such as Google Adx, PubMatic and Rubicon, which gives it access to more than 2.5 billion impressions, each day.

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