Expanding its web presence, Komli Media, a leading media technology company, has integrated Facebook Exchange (FBX), Facebook's RTB (Real Time bidding) platform, to Komli's own ATOM platform. The company claims that it's one of the first in the region to do so.
Speaking about the new development, Rahul Bhargava, vice-president and head, products, Komli Media, says, "The FBX integration enhances our core strength in 'performance' advertising for display media. With Komli-FBX integration platform now multiplying opportunities through Facebook RTB inventory, we are confident that marketers will now see greater value with Komli's retargeting and audience segmentation technology for their campaigns."
Agreeing with Bhargava, Prashant Mehta, CEO, Komli Media, says that they aim to introduce better business opportunities through innovative technologies for marketers in India and the APAC region as a whole. "Komli has already started working with a select set of marketers across auto, e-commerce and FMCG and we are seeing strong interest from them in our retargeting solution. This integration, combined with our ability to offer transparent audience segmentation to marketers, puts us at the leading edge of performance marketing in APAC," he adds.
Apart from FBX integration, Komli also has RTB partnerships with other companies such as Google Adx, PubMatic and Rubicon, which gives it access to more than 2.5 billion impressions, each day.