BARC issues global RFPs for new TV ratings system

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | June 06, 2013
The body had issued the Request for Information (RFI) in January this year. It plans to launch the new audience measurement system in the first quarter of 2014.

Punit Goenka

Partho Dasgupta

In a latest development to set up a new television audience measurement system, the Broadcast Audience Research Council (BARC) has released Request for Proposals (RFPs) to global providers of technology and research for broadcast measurement services.

The move is consequent to the 'overwhelming' response the body has got to the Request for Information (RFI) that it had issued in January this year.

Punit Goenka, chairman of BARC and MD and CEO of Zee, says, "We are happy with the interest shown by global vendors of technology and research in our project. The RFPs are going out to all of them. This will be followed by discussions and evaluation of these proposals."

Partho Dasgupta, CEO, BARC, explains, "This is our second step towards initiating a cutting edge measurement system which will see the marriage of technology and research. The first step was the establishment survey, which the TechCom led by Shashi Sinha and Paritosh Joshi has already initiated."

BARC is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India's Television Audience Measurement System. BARC is a joint venture bringing together the three key stakeholders in television audience measurement - broadcasters, advertisers and advertising & media agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries.

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