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GEC Watch: SAB TV nine points away from Sony

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | June 07, 2013
Despite three promising launches, no major gain was witnessed by the genre.

With an addition of 11 gross rating points (GRPs), Star Plus maintains its leadership with 249 GRPs amongst the Hindi general entertainment channels (GECs) in the week ended June 1, as per the TAM data (C&S, 4+, HSM) provided by one of the subscribers. The channel could get five fiction properties in the most watched shows' list.

Diya Aur Baati Hum

Taarak Mehta Ka Ooltah Chashma

Qubool Hai

Colors and Zee TV tied up for the second spot in Week 21 (previous week). Colors inched ahead to grab the second spot in Week 22, with 186 GRPs, up from last week's 184 GRPs. The channel could push three of its fiction shows in the top shows' list.

The next channel in the Hindi GEC hierarchy is Zee TV, which lost eight GRPs to grab the third position. The channel closed the week with 176 GRPs. Two of its shows featured in the top shows' list.

Taking the fourth spot, Multi Screen Media's Sony Entertainment Television added five GRPs to its previous week's tally. The channel collected 154 GRPs as compared to 149 GRPs last week.

Meanwhile, Sony's sibling channel SAB TV added 10 GRPs to notch 145 GRPs in Week 22. The channel is thus nine points away from MSM's first rung Hindi GEC, Sony. Its flagship fiction property Taarak Mehta Ka Ooltah Chashma took the fourth slot in the top shows' list.

Star India's second-rung Hindi GEC, Life OK added seven GRPs to conclude the week with 137 points. Its Mahadev stood last in the most watched shows' list of the week.

Sahara One maintained a status quo with 15 GRPs.

The top three slots of the most watched Hindi shows in Week 22 are occupied by the fiction properties of the leading channel, Star Plus; Diya Aur Baati Hum continues to be the most watched Hindi show with 4.5 TVRs; Yeh Rishta Kya Kehlata Hai and Pyar Ka Dard Hai stood next with 4.1 TVRs and 3.9 TVRs, respectively.

SAB TV's flagship fiction property Taarak Mehta Ka Ooltah Chashma took the fourth slot in the top shows' list as it registered 3.4 TVRs during the week.

Zee TV's Qubool Hai took the No. 5 slot with 3.3 TVRs and Dance India Dance (DID) Super Moms, which is the sixth most watched television show in Week 22, garnered 3 TVRs in its opening episode on June 1.

Colors' Balika Vadhu and Madhubala shared the seventh spot on the chart with 2.9 TVRs, while Colors' Uttaran and Star Plus' Veera both ended up at the eighth position with 2.8 TVRs, each.

Saathiya Saath Nibhana, another Star Plus property, stood at No. 9 with 2.7 TVRs, while Life OK's flagship mythological show, Mahadev clocked 2.6 TVRs.

Star Plus' other fiction property Veera, too, occupied a slot in the top 10 list with a TVR of 2.8, same as Colors' Madhubala and Uttaran.

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