Times Television Network (TTN) has got on board Kaushik Ghosh as the business head of its English news channels, ET Now and Times Now.
At STAR India, Ghosh was cluster head, ad sales for the group's regional channels - STAR Pravah, STAR Jalsha and Jalsha Movies.
At TTN, he is mandated to lead and drive the revenue and brand initiatives for the two channels. He will have a P&L responsibility for the channels, interacting closely with the editorial, distribution, branded content and other functions.
Kaul says, "Kaushik's significant and diverse experience across multiple formats of media and different genres, coupled with his experience in non-media industries, will work as a catalyst to our aggressive growth efforts. I am confident that we will be able to achieve a new benchmark for ET Now and Times Now in this growth phase."
On his new role, Ghosh says, "I am excited to join Times Television Network in the role of business head for Times Now and ET Now, leaders in their respective categories. Times Television Network is a great place to work, and with the current dynamism in the broadcast industry environment I'm looking forward to a challenging and rewarding assignment."
Ghosh is an alumnus of IIM Calcutta and IIT Kharagpur and brings more than 18 years of experience in sales, marketing and regulatory roles across various industries. He has also worked with ENIL (Radio Mirchi), where his last assignment was as EVP and national sales head; HCL Frontline and Asian Paints.
For the record, Times Now and Zoom recently rolled out a hike of more than 30 per cent in their advertising rates, while ET Now hiked its advertising rates by 100 per cent.