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GEC Watch: Life OK at par with Sony

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | June 14, 2013
Life OK and Sony share the fourth spot on the Hindi GEC hierarchy as they gross 149 GRPs each in Week 23.

The first week after the dramatic episode of Multi Screen Media's decision of unsubscribing the TAM data, its flagship Hindi general entertainment channel, Sony Entertainment Television has closed gap with Star India's second rung Hindi GEC, Life OK.

As per TAM data (HSM, C&S, 4+, including LC1 markets) provided by a subscriber, Life OK is giving Sony a run for numbers as they both collected 149 gross rating points (GRPs) each in the week ended June 8. This is for the first time that a channel as new as Life OK, which was launched in December 2011, is at par with one of the top four Hindi GECs.

While the gap between the two channels was anyway narrowing with each passing week, Week 23 saw them sharing the fourth spot on the Hindi GEC hierarchy. While Sony lost around five GRPs to clock 149 GRPs, Life OK added 12 GRPs to notch the same.

Life OK

Mahadev

Life OK had aired a maha-episode of its popular mythological show, Mahadev, on June 2, which contributed around 8 GRPs to the channel's overall ratings. The episode is the second most watched amongst top shows viewed in Week 23.

Life OK also launched its new fiction property, a love story titled Do Dil Ek Jaan that opened with 0.7 TVRs at the 9 pm slot on June 3, with a weekly average of 0.6 TVRs.

Star Plus continued to lead the genre with 242 GRPs, six GRPs less than last week's ratings. The channel's four fiction and one non-fiction properties are in the most watched shows' list.

Following Star Plus is Colors with 198 GRPs, up from last week's ratings of 186 GRPs. The channel had aired the Global Sounds of Peace concert on June 7. The show fetched 0.3 TVRs at the 5.30 pm slot. Four of its shows featured in the top shows' list.

At No. 3 is Zee TV that added four GRPs to close the week with 180 GRPs. The channel could manage to push two of its shows to the top shows' list. Its new offering, Connected - Hum Tum opened with 1.7 TVRs on June 3, at the 10 pm slot. The show's weekly average is 1.1 TVRs.

After Life OK and Sony at No. 4 is SAB TV that lost 7 GRPs to conclude the week with 138 GRPs. Its popular show Tarak Mehta Ka Ooltah Chashmah continues to grab eyeballs as the only show of the channel to appear in the list.

Sahara One with 16 GRPs (previous week 15 GRPs) remained at the bottom of the Hindi GEC chart.

Star Plus' Diya Aur Baati Hum retains its position of being the most watched show on Indian television with a peak TVR of 4.3 in Week 23, down from 4.5 TVRs in Week 22 of TAM. It was followed by the maha-episode of Life OK's primetime property Mahadev that aired on June 2 and rated 3.9 TVRs for a one hour run.

Star Plus' Yeh Rishta Kya Kehlata Hai and Pyar Ka Dard notched 3.5 TVRs each, sharing the No.3 slot in the ranking. Last week, the shows had rated 4.1 TVRs and 3.9 TVRs, respectively.

Meanwhile, SAB's flagship property Tarak Mehta Ka Ooltah Chashma held on to the fourth spot as it recorded 3.3 TVRs as compared to 3.4 TVRs in the previous week.

At No. 5 are the top rated shows of Colors, Madhubala and Balika Vadhu, with 3.2 TVRs. Incidentally, both shows shared the seventh spot last week with 2.9 TVRs.

Dance India Dance Super Moms was the sixth most watched show this week, too. In its second week this season, Zee TV's home-grown property maintained a status quo and rated a TVR of 3, the same as last week.

Zee TV's Qubool Hai and Star Plus' Sathiya Sath Nibhana shared the seventh spot on the chart as they garnered 2.9 TVRs.

There is a tie between four shows that occupied the eight spot, two from Star Plus' stable and one each from Colors and Zee TV. The peak rating of the shows - Veera, Jhalak Dikhhla Jaa-6, Sapne Suhane Ladakpan Ke and Masterchef Kitchen Ke Superstar - was 2.4 TVRs.

Colors' Uttaran with 2.3 TVRs takes the No.9 slot on the chart, while Sanskaar occupies the 10th spot.

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