Cannes 2013: 19 Design shortlists for India

By Ashwini Gangal , afaqs!, Cannes | In Advertising | June 18, 2013
The agencies with nominations include O&M, McCann, Taproot, BBDO, JWT, Leo Burnett and TBWA, in that order.

Bio Farm - Leo Burnett

India has 19 Design shortlists this year.

The agencies with nominations include O&M (eight), McCann (four), Taproot (two), BBDO (two), JWT (one), Leo Burnett (one) and TBWA (one).

Leading this pack is O&M India with eight. These include: The Animal Trees creative for WWF India (Posters and Print & Poster Ads); Alley and Gorge creatives for Philips Electronics India's LED Torch (Posters); Ogilvy Persian & Urdu Brand Identity creative (Self Promotion); Save Calligraphy creative for Qalamkari Creative Calligraphy Trust as part of the Qalam-Aatma Calligraphy Festival (Advertising Typography); Day Light creative for Philips Electronics India's LED Torch (Design Photography); and its Small Scale logo and visual identity work for Suarabh Sarkar, a psychologist.

McCann has four. They are: Author Headphone Audiobooks creative for Penguin Group India (Posters); and its Mark Twain, Oscar Wilde and William Shakespeare creatives that are part of the same campaign (Print & Poster Ads).

Taproot India has two, as does BBDO India.

Taproot's two include: Farmers' Suicide creative for the Times of India (Posters and Print & Poster Ads).

BBDO's two are: Stick It Art Public Awareness creative for Haiyya (Calendars, Flyers, Tickets, Invitations, Postcards, Christmas and other Greetings Cards -- A02 and A11v sections).

With one each are JWT, Leo Burnett and TBWA.

JWT's shortlisted entry is the agency's Flexiwaist creative for Van Huesen Trousers (Posters). Burnett's shortlisted entry is its Good Paper Project for Cotex Bio-farm Organic Fertiliser (Sustainable Packaging).

And lastly, TBWA's Wall Cricket work for Adidas India (Posters) is what fetched the agency its sole Design shortlist this year.

There are no shortlists for India in the Cyber and Radio categories.

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