Cannes 2013: No show in Radio and Cyber Lions shortlist

By Rashmi Menon , afaqs!, Cannes | In Advertising | June 18, 2013
While India sent 23 entries in Radio and 30 in Cyber, none made it to the shortlists.

It was no show for India in the Radio and Cyber Lions categories that were announced on Day 3. Although India had sent 23 entries for Radio category and 30 entries for Cyber, none of them managed to impress the jury panels.

In fact, the number of entries under the Radio category has been the lowest in the last five years. Last year, India had sent 55 entries, with 2011 recording 78, the highest number India sent since 2008.

Interestingly, India has consistently managed to clinch at least one Lion in the Radio category since 2008.

In the Cyber category, India has struggled to bag Lions. The country saw its first win in the category way back in 2008, with The Luxor Highlighter campaign created by Leo Burnett. The campaign won a bronze Cyber Lion.

Mobile Lion

Despite the mobile penetration in India having increased exponentially, when it comes to good advertising work, India has not been able to hit a jackpot in the category.

The shortlist for the Mobile Lion, which was announced on Day 2, didn't see a single Indian entry make it to the list. India had sent nine entries (four more than last year) to the Cannes Lions festival, this year.

The Mobile category was introduced in the International Festival of Creativity in 2012, to award the best creative work on or activated by a mobile device, app or mobile web.

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