Big 92.7 FM is all set to entertain the Mumbai listeners with the memories of the golden era of Indian cinema with the Annu Kapoor- hosted show, 'Suhaana Safar with Annu Kapoor'. Starting June 24, the show will be aired Monday to Friday at 10 am.
Covering the period between 1955 and 1985, 'Suhaana Safar with Annu Kapoor' will take the audiences on a journey where the actor will narrate behind-the-scene incidents, interesting facts and trivia about the movies and play the top 12 songs of a particular year.
'Suhaana Safar with Annu Kapoor' aims to make the morning drives to work a pleasurable time with "evergreen" songs and the stories around their making. It will be aired from 35 stations, except 10 stations of Big FM in South India.
Kapoor says, "In this new medium of radio, I would like to share my experience with my audience through the tremendous heritage of melodious music from 1955-85 and untold stories and trivia which I have learnt while working with and interacting with great directors and producers throughout my career of 31 years in the city."
Ashwin Padmanabhan, business head, 92.7 Big FM, says, "Hindi songs from the Golden Era of Indian cinema are timeless musical pieces that hold a special place in the hearts of everyone regardless of their age. Suhaana Safar with Annu Kapoor is our endeavour to present listeners with the perfect aural entertainment experience that takes them on an incredible journey of these evergreen songs peppered with the stories that make them special. Annu Kapoor's credibility and knowledge of the retro period makes him our most preferred host. The unique content mix provides for multiple opportunities to engage listeners and marketers alike."
"We chose Annu because we wanted to present music close to people's heart and he is passionate about music. We wanted someone to talk about the industry, things that people don't know about. Annu is a great artist and not just an encyclopaedia. He is great singer, actor. When he talks he emotes and radio is the theatre of the mind. Hence he was the best fit."
The scripting of the show is done by Kapoor himself.
Padmanabhan adds that with this and the popular radio show Yaadon Ki Idiot Box, the channel has created appointment viewing. He feels that the audience is there and it depends on what the radio channels give in order to attract them.
The show will be promoted through a multi-media marketing campaign across radio, television, outdoor, on ground and social media.Have a look at the winning agencies' work portfolio for Digital Agency Awards 2014. Major stories over the last 30 days