Maxposure Media to publish in flight magazine of Biman Bangladesh fv

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | June 28, 2013
The group won the bid leaving behind seven other publishing houses from the United Kingdom, Fiji, India and Bangladesh.

Maxposure Media Group has bagged the contract to publish the in flight magazine of Bangladeshi airline, Biman Bangladesh Airlines. The first issue of the magazine will be published by Maxposure Media in the month of September.

Prakash Johari and Kevin J Steele signing contract for Biman's inflight magazine

Vikas Johari

Kevin J Steele, managing director and CEO, Biman Bangladesh Airlines, says, "Maxposure (G+J) has a pedigree of working with top quality brands like Lufthansa and Mercedes, which adequately reflect the brand aspirations of Biman." Maxposure Media Group is a subsidiary of Gruner+Jahr, where Gruner+Jahr owns 78.25 per cent and 21.75 per cent is owned by Prakash Johari.

Biman Airlines, the national carrier of Bangladesh, flies to 18 destinations in the country, apart from 14 international destinations. The name of the bi-monthly magazine is yet to be disclosed. Keeping the profile of the passengers of Biman Airlines in mind, the magazine will be bilingual - to be published in English and Bengali.

In an official communiqué, Prakash Johari, managing director and CEO, Maxposure Media Group, says, "This is in line with Maxposure's strategy to strengthen its position in the international market. Bangladesh with a population of 163 million enjoys a GDP growth of 6.1 per cent and this makes it an ideal time for us to enter this growing market. Bangladesh is also a strategic market for us and we intend to play a key role in its publishing industry."

Vikas Johari, publisher and COO, Maxposure Media, says, "With Maxposure's experience in publishing in flight magazines, we are looking forward to delivering an exciting world-class magazine for Biman. The magazine will aim at not only giving a pleasant reading experience to the flyers but also act as a mouthpiece to communicate with its stakeholders."

Maxposure publishes many in-flight magazines including Shubh Yatra, the in flight magazine of Air India as well as Spiceroute, the monthly in flight magazine of SpiceJet Airlines. The company recently entered the international market after bagging the magazine publishing rights of Fly Africa, the South African low cost airline.

For the record, Maxposure Media Group is a full service media company spread across publishing, creative solutions, events, custom publishing, ambient media and outsourcing. It publishes magazines such as Andpersand, Estetica, FHM, Diabetic Living, Parents India, Parents India Advice, Spiceroute, Mercedes-Benz magazine, Shubh Yatra, Fly Africa, Nissan, Smarttrucking, Milestones, Hamburg, High 5 (DLF Phase 5's magazine), DLF Promenade, Axis Bank's Homecoming, Priority Pages & Ascend, Crossing Insights, Credai Times, Young Stars, Watts up, Badhte Kadam, Citywalker (Select Citywalk mall's magazine) and Hair Say.

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