The 9th edition of the Outdoor Advertising Awards (OAA), held at Goa on July 6, saw a close battle between agencies DDB Mudra and Milestone Brandcom, apart from Kinetic Worldwide, which between them grabbed most of the awards across categories. A total of 55 awards were presented during the awards evening, which included 21 gold, 17 silver and 16 bronze winners.
The other nominees included Kinetic Worldwide for its Horlicks 'Ahaar Abjiyan' campaign, which won many awards across categories including gold under the Best Use of Ambient Media category. MOMS Outdoor Media Solutions won a bronze for the Keo Karpin 'Unmanageable Bad Hair' campaign under the Traditional Billboards category.
Among media owners, Pioneer Publicity Corporation walked away with a gold under the 'Zonal Media Owner of the Year' category - for both the West and East zones, and a silver for the North zone. The gold in this category for the North zone was won by TIMDAA. Pioneer also won the silver in the 'National Media Owner of the Year' category.
As a new addition in the Outdoor Advertising Convention this year, the 'Young Outdoorian' challenge was also held to encourage fresh new ideas. Five teams from across agencies participated in the contest and the winners were Team Emerald and Team Turquoise.
Vasant Jante, managing director, VJ Media Works, the organisers of OAA 2013, says, "The results of the OA Awards '13 reflect a well balanced distribution of awards between the agencies. It was also a great learning experience. We look forward to next year's OAA, which will see some major changes in the categories and in the rules and regulations for entries."
Instituted to acknowledge excellence in creativity and innovation in the OOH industry, OAA has been growing in popularity over the years, with the number of entries growing every year.