afaqs!

Vivaki India COO Harsha Joshi decides to move on

By Prachi Srivastava , afaqs!, Mumbai | In Media Planning & Buying | July 16, 2013
Joshi had joined the agency in October, 2012. She was spearheading and overseeing the media buying for Starcom MediaVest Group and ZenithOptimedia.

Harsha Joshi

Harsha Joshi, chief operating officer of Vivaki India, has decided to move on from the agency after a short stint of nine months.

July is Joshi's last month at the agency. She had joined Vivaki India from Spatial Access Media Solutions, where she was CEO of SA3 - Media and International.

At Vivaki, she spearheaded and oversaw the media buying for Starcom MediaVest Group and ZenithOptimedia. She reported to Mona Jain, CEO, Vivaki India.

Joshi's next venture is still unknown.

She has more than two decades of media planning, buying and digital experience. She brings with her knowledge of media buying audit, which includes development of rate benchmarks and devising buying process and buying strategy across all media.

Before joining Spatial Access, Joshi was with Madison as COO, media buying and content for 11 years.

Joshi's work spans clients such as P&G, Godrej, Cadbury, Asian Paints, Coca-Cola, Britannia, Colgate and HUL.

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