DGM India, an advertising network, has now launched a video content network called dgStream. dgStream will tie up with video content owners to supply content, which will be monetised through DGM India's publisher network, which includes more than 20,000 websites in India.
Though the company didn't divulge the details of its content partners, it claims that talks are on with some content providers across genres such as Bollywood, music, travel, news, regional and devotional. The content will be provided to DGM's publisher partners along with relevant video ads.
According to the company, the benefits from dgStream will be three-fold: the viewers will benefit from topical/relevant video ads while the advertisers will benefit from an expanded video ad universe, as it would enable an advertiser to reach audiences across websites and across platforms such as web, mobile, tablets and smartphones.
Speaking at the launch, Anurag Gupta, managing director, DGM India, states, "As per comScore, March 2013 data users in India are consuming 431 minutes of video every month and this is only slated to grow exponentially in times to come. dgStream is planning to leverage this opportunity by supplying content along with video ads to a large number of websites affiliated with DGM."
DGM India was established in 2007 as a subsidiary of Asia Digital Holdings PLC (then known as Deal Group Media PLC). In April 2012, Anurag Gupta, along with Smile Vun Group (SVG) concluded a management buyout of DGM India from Asia Digital Holdings. DGM India currently works with more than 20,000 websites across India
DGM's existing products include dgPerform catering to advertisers seeking performance objectives from online advertising and dgMatix targeting advertisers looking for reach and frequency for their branding campaigns.