Brian Almeida, group managing director, Direxions Marketing Solutions, has put in papers. He will be handing over the charges to Leena Basrur, executive chairman.
Almeida was part of the group that founded the company, which has now expanded to four offices across the country with a workforce of 200 people. While Almeida has over 26 years experience, major chuck of his career has been expend in CRM and loyalty space. Some of the customer and channel loyalty programs, he has been associated with includes Jet Privilege, Taj Inner Circle, First Citizen Club, PetroBonus and Levis Loop. He also has experience in consumer behavior and response to brands.
An alumnus of St Xavier's College, Almeida MBA degree from Jamnalal Bajaj Institute of Management Studies and a degree in Harvard Business School. He was also a fellow of the Institute of Direct and Digital Marketing Institute, UK.
Direxions Marketing Solutions provides services ranging from loyalty programme conceptualisation, CRM, digital marketing, direct marketing to rewards management, database management and creative services.